Job Description: Radio Research Analyst
Position: Radio Research Analyst
Department: Communication and Media > Broadcasting
Reports to: Radio Research Manager
Job Summary:
The Radio Research Analyst is responsible for analyzing and interpreting data related to radio audience research. They will play a critical role in gathering, organizing, and evaluating data to provide insights and recommendations to optimize radio programming strategies and improve audience engagement. This role requires a strong analytical mindset, attention to detail, and the ability to work with various research tools and software.
Key Responsibilities:
1. Collect and analyze data from various sources to evaluate radio audience trends, preferences, and behaviors.
2. Interpret research findings and present actionable insights to enhance radio programming strategies.
3. Collaborate with the Radio Research Manager to develop research methodologies and data collection techniques.
4. Conduct qualitative and quantitative research studies to understand radio audience perceptions and preferences.
5. Utilize statistical software and tools to analyze data sets and generate reports for management.
6. Monitor and track industry trends, competitor analysis, and market insights to identify opportunities for improvement.
7. Prepare and deliver presentations to internal stakeholders, summarizing research findings and offering recommendations.
8. Maintain accurate and up-to-date records of research findings and methodologies.
9. Collaborate with cross-functional teams, including programming, marketing, and sales, to align research insights with business objectives.
10. Stay updated on advancements in radio research methodologies and industry best practices.
Skills and Qualifications:
1. Bachelor's degree in Communications, Media Studies, Statistics, or a related field.
2. Proven experience in data analysis, preferably in a broadcasting or media research setting.
3. Proficiency in statistical analysis software, such as SPSS, SAS, or R, and Microsoft Office Suite.
4. Strong analytical and problem-solving skills, with the ability to interpret complex data sets and draw meaningful insights.
5. Excellent verbal and written communication skills, with the ability to present findings clearly and concisely.
6. Detail-oriented and highly organized, with the ability to manage multiple research projects simultaneously.
7. Familiarity with audience measurement tools and research methodologies in the radio industry, such as Nielsen Audio, diary surveys, or portable people meters (PPMs).
8. Knowledge of market research principles and techniques, including survey design and sampling methods.
9. Ability to work independently and as part of a team, collaborating with colleagues to achieve research objectives.
10. Flexibility to adapt to changing priorities and work under tight deadlines.
Note: This job description outlines the general nature and level of work performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required.